Client/Media:LAND ROVER (Digital / Promo & Activation)
Execution:We wanted to give Defender owners an once in a lifetime opportunity to complete their ‘unfinished journeys.’ We created ‘Defender Journeys’, a digital platform that encourages Defender owners to share and realise their dream journeys. The call for participation was spread across targeted travel and automobile websites We made #DefenderJourneys the local point of all stories shared on social media. We then leveraged real time social listening to craft personalised content for our audience.
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Results:· 104.5 million digital impressions.
· Increased website visits by 2200%
· Online search for Land Rover increased by 200%.
· 4 million viewers viewed the web series content episodes.